Organizations and leaders are big on the rah rah to get employees excited and motivated to take action. It doesn't last. In fact it does the opposite. Employees get completely excited for two minutes - "yes, I'm on board!", and then their excitement drops to skepticism - "wonder what this means...layoffs, turnover, merging groups or is this just a lot of talk".
Rah rah for the crowd seems like a great idea, however if it's not backed up with meaningful words and actions, you will lose buy in quickly. Also, if you are a leader who is more introverted, then living up to the expectation of rah rah will leave the masses greatly disappointed, including you. Being true to who you are and utilizing words that have meaning are two qualities of a strong leader.
Before scheduling that big ol company meeting or deciding to make a grand announcement, ensure you have a strategy in place to take lofty words into action. In 30 days you want people to be able to see some difference, however minor. Communicate clearly, early and often and gain a reputation for doing so. Better to be known as someone who delivers rather than a leader who whoops up the masses with little results. Show others how they can succeed over and over and over again.
Now that's the kind of rah rah we can all believe in.
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